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As If
As If
As If
As If
As If

As If

$6.00
dusty plum
Get your lips on lock with this 
comfy, pigmented liquid lipstick that dries down to a matte finish. Apply throughout your day for maximum vibrance and longevity.

To apply, fill in lips with the angle of the applicator starting in the center of lips and smoothing toward the corners.  For higher pigment levels, add a second coat. Allow to dry for 20 seconds and enjoy.
Cruelty Free - Vegan - Paraben Free
Spotted on instagram
Benefits
Ultra Pigmented
Cruelty-Free
Vegan
Long-Lasting
Comfortable
Precise Application
Always improving
2019 is year of huge growth for Karity! We’re expanding our line to include the products we know you love and need in your collection. That is how our newest lip colors came about - the perfect comfy, long-wearing matte liquid lipsticks that need to be in your makeup bag right away.
“One of the most Innovative
Companies of 2016.”
“Remarkable ability to bridge
quality and affordability.”
"The beauty influencer-
loved brand."
Changing the standard
Cutting out the middleman allows us
to focus on the details and bring you a high
quality product at a price that makes sense.
Changing the standard
Cutting out the middleman allows us
to focus on the details and bring you a high
quality product at a price that makes sense.
The formula
We hired professional cosmetic chemists to craft a unique formula. Our velvety lipsticks bring you long-lasting wear. We never test on animals, so our products are always 100% cruelty free.
The formula
We hired professional cosmetic chemists to craft a unique formula. Our velvety lipsticks bring you long-lasting wear. We never test on animals, so our products are always 100% cruelty free.
The shades
Using color theory and our in-depth knowledge of the cosmetic industry, we chose a range of lip colors that work for fair to deep skin tones that everyone needs in their collection.
The shades
Using color theory and our in-depth knowledge of the cosmetic industry, we chose a range of lip colors that work for fair to deep skin tones that everyone needs in their collection.
The package
Attention to detail is what sets us apart from the competitors. We crafted a sleek component for easy purse-storage, and chose a curved, pout-hugging applicator for precise application and great product pick-up.
The package
Attention to detail is what sets us apart from the competitors. We crafted a sleek component for easy purse-storage, and chose a curved, pout-hugging applicator for precise application and great product pick-up.
The fair price
We cut out the retailers and wholesalers, and brought our products directly to you. This unique model allows us to keep prices low and quality high.
The fair price
We cut out the retailers and wholesalers, and brought our products directly to you. This unique model allows us to keep prices low and quality high.

Customer Reviews

Based on 11 reviews
5 ★
73% 
8
4 ★
27% 
3
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
Customer Photos
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  • formula
  • application
  • color
  • colors
  • star
  • perfection
  • layers
  • price
  • Tic Tic Boom
  • shade
S
03/31/2019
S

LOVE!

Gorgeous color. Gets more intense with layers but is really pretty either way. Once it dries, doesn’t go anywhere. Can’t recommend enough!

SB
03/31/2019
Sylvia B.
United States

They are good products but

They are good products but smear easy once put on and still wipes off easily

KC
04/20/2019
Kelsi C.
United States

Amazing

Love this color and the wand makes it easier to apply the lipstick!

NW
04/18/2019
Nicole W.
United States

I LOVE the eye palette

I LOVE the eye palette colors, blendability, natural bases & lip colors

SW
04/14/2019
Shelby W.
United States

Really nice color!

Love it!!!!!!!!!!

Shelby W. verified customer review of As If
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