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MAKEUP As If
MAKEUP As If
MAKEUP As If
MAKEUP As If
MAKEUP As If

As If

$6.00
dusty plum
Get your lips on lock with this 
comfy, pigmented liquid lipstick that dries down to a matte finish. Apply throughout your day for maximum vibrance and longevity.

For higher pigment levels, add a second coat. Allow to dry for 20 seconds and enjoy.
Cruelty Free - Vegan - Paraben Free
Spotted on instagram
Benefits
Ultra Pigmented
Cruelty-Free
Vegan
Long-Lasting
Comfortable
Precise Application
Always improving
2019 is year of huge growth for Karity! We’re expanding our line to include the products we know you love and need in your collection. That is how our newest lip colors came about - the perfect comfy, long-wearing matte liquid lipsticks that need to be in your makeup bag right away.
“One of the most Innovative
Companies of 2016.”
“Remarkable ability to bridge
quality and affordability.”
"The beauty influencer-
loved brand."
Changing the standard
Cutting out the middleman allows us
to focus on the details and bring you a high
quality product at a price that makes sense.
Changing the standard
Cutting out the middleman allows us
to focus on the details and bring you a high
quality product at a price that makes sense.
The formula
We hired professional cosmetic chemists to craft a unique formula. Our velvety lipsticks bring you long-lasting wear. We never test on animals, so our products are always 100% cruelty free.
The formula
We hired professional cosmetic chemists to craft a unique formula. Our velvety lipsticks bring you long-lasting wear. We never test on animals, so our products are always 100% cruelty free.
The shades
Using color theory and our in-depth knowledge of the cosmetic industry, we chose a range of lip colors that work for fair to deep skin tones that everyone needs in their collection.
The shades
Using color theory and our in-depth knowledge of the cosmetic industry, we chose a range of lip colors that work for fair to deep skin tones that everyone needs in their collection.
The package
Attention to detail is what sets us apart from the competitors. We crafted a sleek component for easy purse-storage, and chose a curved, pout-hugging applicator for precise application and great product pick-up.
The package
Attention to detail is what sets us apart from the competitors. We crafted a sleek component for easy purse-storage, and chose a curved, pout-hugging applicator for precise application and great product pick-up.
The fair price
We cut out the retailers and wholesalers, and brought our products directly to you. This unique model allows us to keep prices low and quality high.
The fair price
We cut out the retailers and wholesalers, and brought our products directly to you. This unique model allows us to keep prices low and quality high.
Customer Reviews
4.8 Based on 109 Reviews
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S
03/31/2019
S
LOVE!

Gorgeous color. Gets more intense with layers but is really pretty either way. Once it dries, doesn’t go anywhere. Can’t recommend enough!

SB
03/30/2019
Sylvia B.
United States
They are good products but

They are good products but smear easy once put on and still wipes off easily

SN
07/04/2020
Samantha N.
United States United States
Great product, great price

This liquid lippie has beautiful shades of solid coverage that is not sticky, does not dry out your lips, and lasts many many hours! Your variables will be if you put on multiple layers, if you eat oily foods, and the condition of your lips to start. While I’m not particularly crazy about the shape of the applicator itself, the product is easy to use and for the price outperforms sooooo many of its competitors! (I previously was a Lipsense wearer but nothing anymore!) This Lippie, even if eating oily foods (oil removes the color) fades out instead of getting flakey like some do. If you apply a couple thin layers and smoosh lips in between your transfer will be incredibly minimal. So many people ask me how my (ridiculously required) mask doesn’t smear or affect my lip color... I’ve been telling everyone about Karity! You seriously can’t beat it for the price!

KS
09/29/2019
Karla S.
United States United States
Decent

Love the matte lipsticks, they actually stay on. One thing that I noticed though is that they’re all darker than what the picture actually shows I got 2 dark reds and 2 lighter colors and they all kinda look like the same shade

CL
09/25/2019
Cynthia L.
United States United States
So pretty!!

I love all of the karity lip products! This color is so pretty in person. I get tons of compliments on it. Plus it’s long lasting which is a plus!

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