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MAKEUP As If
MAKEUP As If
MAKEUP As If
MAKEUP As If
MAKEUP As If

As If

$6.00
dusty plum
Get your lips on lock with this 
comfy, pigmented liquid lipstick that dries down to a matte finish. Apply throughout your day for maximum vibrance and longevity.

To apply, fill in lips with the angle of the applicator starting in the center of lips and smoothing toward the corners.  For higher pigment levels, add a second coat. Allow to dry for 20 seconds and enjoy.
Cruelty Free - Vegan - Paraben Free
Spotted on instagram
Benefits
Ultra Pigmented
Cruelty-Free
Vegan
Long-Lasting
Comfortable
Precise Application
Always improving
2019 is year of huge growth for Karity! We’re expanding our line to include the products we know you love and need in your collection. That is how our newest lip colors came about - the perfect comfy, long-wearing matte liquid lipsticks that need to be in your makeup bag right away.
“One of the most Innovative
Companies of 2016.”
“Remarkable ability to bridge
quality and affordability.”
"The beauty influencer-
loved brand."
Changing the standard
Cutting out the middleman allows us
to focus on the details and bring you a high
quality product at a price that makes sense.
Changing the standard
Cutting out the middleman allows us
to focus on the details and bring you a high
quality product at a price that makes sense.
The formula
We hired professional cosmetic chemists to craft a unique formula. Our velvety lipsticks bring you long-lasting wear. We never test on animals, so our products are always 100% cruelty free.
The formula
We hired professional cosmetic chemists to craft a unique formula. Our velvety lipsticks bring you long-lasting wear. We never test on animals, so our products are always 100% cruelty free.
The shades
Using color theory and our in-depth knowledge of the cosmetic industry, we chose a range of lip colors that work for fair to deep skin tones that everyone needs in their collection.
The shades
Using color theory and our in-depth knowledge of the cosmetic industry, we chose a range of lip colors that work for fair to deep skin tones that everyone needs in their collection.
The package
Attention to detail is what sets us apart from the competitors. We crafted a sleek component for easy purse-storage, and chose a curved, pout-hugging applicator for precise application and great product pick-up.
The package
Attention to detail is what sets us apart from the competitors. We crafted a sleek component for easy purse-storage, and chose a curved, pout-hugging applicator for precise application and great product pick-up.
The fair price
We cut out the retailers and wholesalers, and brought our products directly to you. This unique model allows us to keep prices low and quality high.
The fair price
We cut out the retailers and wholesalers, and brought our products directly to you. This unique model allows us to keep prices low and quality high.

Customer Reviews

4.7 Based on 47 Reviews
5 ★
72% 
34
4 ★
28% 
13
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
Customer Photos
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SW
12/12/2019
Shelly W.
United States United States

Gorgeous!

As If is a beautiful lipstick, darker then expected but I really love it!

KB
12/09/2019
Kylie B.
United States United States

Beautiful & comfortable

As others have said, the color isn't as pictured on the website; they show a dusty almost mauve shade & it is quite a bit darker & more brown in person. While it's not exactly what I wanted for everyday, it is beautiful & the formula is very comfortable to wear.

SG
12/08/2019
Stephanie G.
United States United States

Great product for its price

The color was beautiful and it applied and dried nice it just doesn’t last as long. When eating food it would come off little by little.

LJ
11/29/2019
lori j.
United States United States

Stays on

Amazing product! Fast shipment

VR
11/22/2019
Vanessa R.
United States United States

Love it

I really like it the color

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