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MAKEUP As If
MAKEUP As If
MAKEUP As If
MAKEUP As If
MAKEUP As If

As If

$6.00
dusty plum
Get your lips on lock with this 
comfy, pigmented liquid lipstick that dries down to a matte finish. Apply throughout your day for maximum vibrance and longevity.

To apply, fill in lips with the angle of the applicator starting in the center of lips and smoothing toward the corners.  For higher pigment levels, add a second coat. Allow to dry for 20 seconds and enjoy.
Cruelty Free - Vegan - Paraben Free
Spotted on instagram
Benefits
Ultra Pigmented
Cruelty-Free
Vegan
Long-Lasting
Comfortable
Precise Application
Always improving
2019 is year of huge growth for Karity! We’re expanding our line to include the products we know you love and need in your collection. That is how our newest lip colors came about - the perfect comfy, long-wearing matte liquid lipsticks that need to be in your makeup bag right away.
“One of the most Innovative
Companies of 2016.”
“Remarkable ability to bridge
quality and affordability.”
"The beauty influencer-
loved brand."
Changing the standard
Cutting out the middleman allows us
to focus on the details and bring you a high
quality product at a price that makes sense.
Changing the standard
Cutting out the middleman allows us
to focus on the details and bring you a high
quality product at a price that makes sense.
The formula
We hired professional cosmetic chemists to craft a unique formula. Our velvety lipsticks bring you long-lasting wear. We never test on animals, so our products are always 100% cruelty free.
The formula
We hired professional cosmetic chemists to craft a unique formula. Our velvety lipsticks bring you long-lasting wear. We never test on animals, so our products are always 100% cruelty free.
The shades
Using color theory and our in-depth knowledge of the cosmetic industry, we chose a range of lip colors that work for fair to deep skin tones that everyone needs in their collection.
The shades
Using color theory and our in-depth knowledge of the cosmetic industry, we chose a range of lip colors that work for fair to deep skin tones that everyone needs in their collection.
The package
Attention to detail is what sets us apart from the competitors. We crafted a sleek component for easy purse-storage, and chose a curved, pout-hugging applicator for precise application and great product pick-up.
The package
Attention to detail is what sets us apart from the competitors. We crafted a sleek component for easy purse-storage, and chose a curved, pout-hugging applicator for precise application and great product pick-up.
The fair price
We cut out the retailers and wholesalers, and brought our products directly to you. This unique model allows us to keep prices low and quality high.
The fair price
We cut out the retailers and wholesalers, and brought our products directly to you. This unique model allows us to keep prices low and quality high.

Customer Reviews

4.7 Based on 54 Reviews
5 ★
74% 
40
4 ★
26% 
14
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
Customer Photos
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MW
01/09/2020
Miranda W.
United States United States

So good!

Darker than expected. But it lasts all day with no issues

Miranda Wyatt verified customer review of As If
NB
01/06/2020
Nadine B.
United States United States

Love this lipstick!

True color. Stayed on through multiple cups of coffee! Got many compliments on the unique shade.

DW
01/03/2020
Donna W.
United States United States

Great

I love it, I wore it all day and it never came off nor did it cake up on your lips.. I will order it again.. I bought three matte colors now I will try the lip gloss

KG
01/01/2020
Kristi G.
United States United States

Love

I loooooooove these!!! I just want more nude brown colors! I got 5 total, and I love them all! The only one that bled a bit was Rockstar, which is a pretty good red, so that was expected. They last forever & feel so comfy on all day!

TH
01/01/2020
Tamara H.
United States United States

As If

This is now my go to color! The deep color lasts all day with no need to reapply. Love this.

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