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Benefits

Ultra Pigmented

Cruelty-Free

Long-Lasting

Minimal Fallout

Finely Milled

Blendable



Always improving
Since we were founded, we've tirelessly researched and experimented to improve our pigments. We've worked day and night to bring you a product that is exceptional and more affordable than the other brands.

“One of the most Innovative
Companies of 2016.”
Companies of 2016.”

“Remarkable ability to bridge
quality and affordability.”
quality and affordability.”

"The beauty influencer-
loved brand."
loved brand."
Changing the standard
Cutting out the middleman allows us
to focus on the details and bring you a high
quality product at a price that makes sense.
to focus on the details and bring you a high
quality product at a price that makes sense.
Changing the standard
Cutting out the middleman allows us
to focus on the details and bring you a high
quality product at a price that makes sense.
to focus on the details and bring you a high
quality product at a price that makes sense.

The formula
We hired professional cosmetic chemists to craft a unique, paraben-free formula. These gorgeous rosey shadows bring you extreme pigmentation, while maintaining a smooth, long-lasting texture with little to no fallout. We never test on animals, so our eyeshadow palettes are 100% cruelty-free.

The formula
We hired professional cosmetic chemists to craft a unique, paraben-free formula. These gorgeous rosey shadows bring you extreme pigmentation, while maintaining a smooth, long-lasting texture with little to no fallout. We never test on animals, so our eyeshadow palettes are 100% cruelty-free.

The colors
These bubbly shades go from day to night. There’s Drunchies—a classic peachy crease color and Funday, a vibrant hot pink that works alone or for a smoky eye. And then there’s Fizz, a metallic, light cool gold shade that could double as pop of highlighter, along with Brüt, a rich gold-bronze. Since the formulas are vegan, cruelty-free, and paraben-free, you can pile on the rosé without worry.

The colors
These bubbly shades go from day to night. There’s Drunchies—a classic peachy crease color and Funday, a vibrant hot pink that works alone or for a smoky eye. And then there’s Fizz, a metallic, light cool gold shade that could double as pop of highlighter, along with Brüt, a rich gold-bronze. Since the formulas are vegan, cruelty-free, and paraben-free, you can pile on the rosé without worry.

The packaging
Attention to detail is what sets us apart from the competitors. We included a mirror for convenience, equipped the palette with shock-absorbing material, and added a magnetic closure to keep your eyeshadows safe and secure.

The packaging
Attention to detail is what sets us apart from the competitors. We included a mirror for convenience, equipped the palette with shock-absorbing material, and added a magnetic closure to keep your eyeshadows safe and secure.
The fair price
We cut out the retailers and wholesalers, and brought our products directly to you. This unique model allows us to keep prices low and quality high.
The fair price
We cut out the retailers and wholesalers, and brought our products directly to you. This unique model allows us to keep prices low and quality high.